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Case Study: Nyonya Payama
Nyonya Payama
Nyonya Payama, a leading direct-to-consumer (D2C) pajama brand in Indonesia known for its focus on comfort and style, now looking to expand into new categories.
Client Brief
1. Focused primarily on pajamas with limited supplier relationships.
2. No prior experience in sourcing products outside their core category.
3. Relied on internal teams to navigate new category expansions without external support.
Product Discovery
Get More Margin
Expand Market
Sourcy's solutions
1. Lack of expertise and supplier connections for seamless underwear.
2. High risk of missteps in quality control and supplier vetting.
3. Time and cost constraints with their internal team trying to manage new category sourcing.
Problems
Solutions
1. Sourcy provided curated supplier options with proven expertise in seamless underwear.
2. QA processes and monitoring ensured high-quality products that aligned with Nyonya Payama’s brand standards.
3. Reduced the complexity of entering a new product category, enabling the brand to focus on marketing and customer acquisition.
to APAC
Sourcing Time Reduction
Expand market
40%
