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Case Study: Nyonya Piyama
Nyonya Payama, a leading direct-to-consumer (D2C) pajama brand in Indonesia known for its focus on comfort and style, now looking to expand into new categories.
Client brief
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Focused primarily on pajamas with limited supplier relationships.
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No prior experience in sourcing products outside their core category.
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Relied on internal teams to navigate new category expansions without external support.
1
Product discovery
2
Logistics
2
Quality control
Problems the client has faced
Lack of expertise
Lack of expertise and supplier connections for seamless underwear.
Quality control
High risk of missteps in quality control and supplier vetting.
High costs
Time and cost constraints with their internal team trying to manage new category sourcing.
Our solutions
Proven expertise
Sourcy provided curated supplier options with proven expertise in seamless underwear.
Quality control
QA processes and monitoring ensured high-quality products that aligned with Nyonya Payama’s brand standards.
Category expansion
Reduced the complexity of entering a new product category, enabling the brand to focus on marketing and customer acquisition.
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In Numbers
40%
Sourcing time reduction
4+
Product expansion
