.png)
Case Study: Nyonya Payama
Nyonya Payama
Nyonya Payama, a leading direct-to-consumer (D2C) pajama brand in Indonesia known for its focus on comfort and style, now looking to expand into new categories.
Client Brief
-
Focused primarily on pajamas with limited supplier relationships.
-
No prior experience in sourcing products outside their core category.
-
Relied on internal teams to navigate new category expansions without external support.
Product discovery
Logistics
Quality control
Sourcy's solutions
-
Lack of expertise and supplier connections for seamless underwear.
-
High risk of missteps in quality control and supplier vetting.
-
Time and cost constraints with their internal team trying to manage new category sourcing.
Problems
Solutions
-
Sourcy provided curated supplier options with proven expertise in seamless underwear.
-
QA processes and monitoring ensured high-quality products that aligned with Nyonya Payama’s brand standards.
-
Reduced the complexity of entering a new product category, enabling the brand to focus on marketing and customer acquisition.
Product expansion
Sourcing time reduction
4+
40%
