
Chasqui 13L Sling
by Cotopaxi
value-oriented
US
Product Variations
Trend Summary
The Chasqui's success highlights the demand for smaller, adaptable bags that align with both the Convertible Designs and Sustainable Statements themes.
Key Features
- Compact 13L size
- Can be worn as a sling or waist pack
- Made with repurposed materials
Featured In
Who What Wear
Travel + Leisure
Cosmopolitan
Hypebeast
Product Specifications
Differentiation Strategy
Aggressively targets a value-conscious consumer by using cost-effective materials like standard 600D polyester.
Simplifies the feature set by removing the clamshell opening, ambidextrous strap, and external gear loops to lower manufacturing costs.
Presents a basic, utilitarian aesthetic that prioritizes function over brand prestige and advanced features.
Success Replication
Retains the popular large sling form factor for easy access and a dedicated padded 13" laptop sleeve.
Maintains a similar size, volume, and basic comfort features (padded strap/back) for everyday practicality.
