Cloudform Collection
by Herschel Supply Co.
Trend Summary
This collection taps into the fashion-driven mini backpack trend, offering a stylish and lightweight option for a younger, trend-conscious demographic.
Key Features
- Lightweight construction
- Puffy, cloud-like silhouette
- Fashion-forward design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved by enhancing functionality for the modern commuter and traveler. The addition of a luggage trolley sleeve, an adjustable sternum strap, and dual water bottle pockets adds significant utility. Internally, dedicated organization for tech accessories makes it more suitable for a work or campus environment. The water-resistant coating on the fabric provides improved weather protection, justifying its mid-tier position.
Success Replication
This design retains the successful core of the reference product: the classic silhouette, the use of sustainable EcoSystem™ fabrics, and the signature striped liner. It builds upon the established reputation for quality and timeless style. The padded laptop sleeve remains a key feature, ensuring the protection of essential tech.