The Spencer
by Solid & Striped
Product Variations
Trend Summary
The Spencer's one-shoulder design is a direct nod to the Modern Asymmetry trend, while its classic, clean silhouette can also evoke a sense of retro sportiness, touching on the Retro Glamour Revival.
Key Features
- One-shoulder design
- Clean lines
- Often features color-blocking
Featured In
Product Specifications
Differentiation Strategy
Achieves differentiation through cost-effective measures to hit a value price point.
Replaces underwire with simpler, wireless soft cups.
Substitutes a buckle belt with a self-fabric tie belt to reduce hardware costs.
Uses a standard polyester-spandex blend instead of a more expensive recycled or textured fabric.
Focuses the color palette on core, high-volume solid colors to streamline production.
Success Replication
Retains the flattering one-piece silhouette with a defined waist.
Keeps adjustable straps and moderate seat coverage to ensure a comfortable and secure fit for a wide range of body types.
Preserves the core appeal of a belted swimsuit that accentuates the waist.
Maintains pull-on styling for ease of wear.