By Anthropologie Off-Shoulder Burnout Velvet Blouse
by Anthropologie
Trend Summary
Tapping into both romantic and bohemian trends, this top's off-shoulder cut and luxurious velvet texture make it a statement piece for evening or special occasions.
Key Features
- Off-shoulder neckline
- Burnout velvet fabric
- Bohemian style
Featured In
Product Specifications
Differentiation Strategy
Differentiates by using a polyester/spandex blend, which significantly lowers the material and production cost.
Simplifies the design by forgoing the complex and expensive burnout pattern in favor of a solid, textured fabric.
Targets a younger, more price-sensitive consumer who wants to participate in the trend without a high financial commitment.
Streamlines the offering by focusing on a standard size range to reduce inventory costs.
Success Replication
Retains the trendy and commercially successful off-shoulder silhouette that accentuates the décolletage.
Keeps the simple and easy-to-wear pullover styling and long sleeves.
Mimics the textural interest of the original's velvet fabric with a cost-effective textured knit.
Offered in a palette of popular, trend-driven solid colors.