Campus Boots
by Frye
Product Variations
Trend Summary
The Campus Boot taps into the 'Elevated Western' and 'Textured & Tactile Surfaces' trends through its classic, sturdy silhouette and use of high-quality, often textured, leathers.
Key Features
- Durable leather
- Timeless design
- Chunky heel
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-conscious consumer, this boot will be differentiated primarily through its accessible price point, achieved by using cost-effective materials like faux leather and employing simpler cemented construction. Brands can further distinguish this product by offering a wider array of trendy colors and finishes that may not be available in the more traditional reference line. The focus will be on providing a fashionable look for less, making the trend accessible to a broader audience.
Success Replication
The strategy for this value-oriented boot is to capture the most recognizable design elements of the Frye Campus Boot. This includes maintaining the classic tall, pull-on silhouette and the distinct chunky, square-toe shape that defines the reference product's aesthetic. The block heel is also retained to provide a similar comfortable and stable feel. By focusing on these key visual cues, the boot remains identifiable as being inspired by the popular trend.