Mixed Link Bracelets

by Foundrae

value-oriented

Product Variations

Trend Summary

Fits squarely within the Harmonious Mixed Metals theme by intentionally combining different link styles and gold tones in a single, cohesive piece.

Key Features

Combination of different link styles
Incorporates multiple gold tones
Versatile for layering

Featured In

Vogue

Harper's BAZAAR

Who What Wear

ELLE

Product Specifications

General Description

A machine-made chain bracelet featuring a repeating pattern of two different link styles, designed for a chunky, layered look. It includes a decorative clasp that doubles as a charm holder.

Material

Brass or Stainless Steel.

Color

Yellow Gold or Silver Tone.

Finish

Polished with a clear anti-tarnish coating.

Manufacturing Process

Chain is machine-formed and cut. Components are assembled and plated. The process is optimized for bulk production.

Link Shape

A repeating sequence of one circular link and one elongated oval link.

Link Density

Approximately 4 links per inch.

Chain Gauge

Approximately 8mm.

Link Dimensions

Circular links: 10mm diameter. Oval links: 15mm x 7mm.

Bracelet Length

Offered in two adjustable sizes: Small/Medium (6.5"-7.5") and Medium/Large (7.5"-8.5").

Clasp Type

Decorative toggle clasp (T-bar and loop).

Features

The circular loop of the toggle clasp is designed to hold clip-on charms. The bracelet is affordable and trend-focused.

Style

Fashion-forward, stackable, and bold.

Differentiation Strategy

Differentiates significantly in material and manufacturing to target the value-oriented segment.

Uses cost-effective base metals like brass or stainless steel instead of solid gold.

Shifts manufacturing from handmade to efficient, machine-based production to lower costs.

Features a stylish and functional toggle clasp that is easy to produce in bulk.

Simplifies the design to a repeating link pattern for easier mass manufacturing.

Success Replication

Retains the core visual appeal of the reference product by keeping the trendy mixed-link design.

Maintains the substantial, 'chunky' aesthetic that makes the bracelet a statement piece.

Includes the concept of personalization, allowing users to add their own charms.

Focuses on versatility, creating a piece that can be easily stacked and layered.