Cable Edge Bracelet
by David Yurman
Product Variations
Trend Summary
Represents the Sculptural & Chunky Adornments theme with its amplified, modern take on the brand's classic Cable design, offering a more substantial look.
Key Features
- Bold, amplified Cable design
- Sculptural form
- Modern interpretation of a classic
Featured In
Product Specifications
Differentiation Strategy
Utilizes stainless steel, a durable and hypoallergenic material, to offer a similar aesthetic at a significantly lower price point.
The design is cast rather than twisted, and the facets are softened to simplify manufacturing and create a distinct, smoother look.
Offered as a one-size, adjustable cuff to minimize production complexity and cost.
Marketed based on its durability, tarnish resistance, and hypoallergenic properties, which are key advantages of stainless steel for everyday wear.
Success Replication
Retains the core visual identity of a bold, twisted metal bracelet that makes a statement.
Mimics the popular cuff form, which is easy to wear and has a modern appeal.
Keeps a substantial width (8mm) to provide the "chunky" and "sculptural" feel that is central to the reference product's success.
Focuses on a polished finish to replicate the high-end look of polished precious metals.