Cable Classics Bracelet
by David Yurman
Product Variations
Trend Summary
As a classic sculptural piece, the Cable Classics bracelet is perfect for stacking, embodying the trend towards substantial, layered wristwear. Its timeless design allows it to be a standout piece or part of a mixed-metal stack.
Key Features
- Iconic cable motif
- Gemstone end caps
- Stackable design
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by focusing on the benefits of its materials. It will be marketed as a durable, tarnish-resistant, and hypoallergenic option for everyday wear. The design of the end caps will be simplified to be more modern and minimalist, such as flat, geometric shapes rather than classic domes, appealing to a customer who wants a hint of the trend without a direct copy. The brand could also offer contemporary PVD-coated colors like black or gunmetal, moving beyond traditional gold tones.
Success Replication
The strategy is to replicate the iconic visual identity at an accessible price. This is achieved by retaining the celebrated twisted cable design, which is the most recognizable feature of the reference product. It also keeps the popular mixed-metal aesthetic by using durable PVD coating for a two-tone look. The open cuff form with prominent end caps is maintained, ensuring the overall silhouette and style remain faithful to the original inspiration.