Sourcy
Sourcy
Juste un Clou Bracelet

Juste un Clou Bracelet

by Cartier

mid-tier
US

Product Variations

Trend Summary

This bracelet is a perfect example of a sculptural statement piece. Its unconventional and architectural design makes it a bold choice that stands out, fitting perfectly within the sculptural cuffs trend.

Key Features

  • Nail-inspired design
  • Bold, sculptural form
  • Wraparound style

Featured In

Vogue (International)
Harper's Bazaar (International)
Who What Wear (US)
JCK Magazine (US)

Product Specifications

Shape
A hinged cuff bracelet inspired by an industrial screw, with the head and the threaded tip forming the closure element.
Base Material
925 Sterling Silver
Accent Material
14K Gold Vermeil (thick plating over sterling silver) on the screw head and tip.
Width
4.0mm
Clasp
A side hinge mechanism allows the cuff to open, with a tension clasp integrated into the screw head design for a secure closure.
Screw Head
Features a distinct cross-head or flat-head slot detail.
Customization
The screw head is designed to be engravable with a single initial.
Sizing
Available in precise sizes from 15cm to 20cm.

Differentiation Strategy

Shifts the industrial inspiration from a nail to a screw, creating a clear design differentiation while staying within the same thematic family.

Employs a two-tone mixed metal finish as a core design feature, directly tapping into a major trend.

Introduces an integrated hinge mechanism, offering a different user experience from the original's hidden button or push-lock clasps.

Leans into the personalization trend by offering custom engraving on the screw head, adding sentimental value.

Success Replication

Builds on the successful formula of elevating industrial hardware into a luxury object, using a screw as a close relative to the original nail concept.

Maintains a sleek, substantial, and modern silhouette that wraps elegantly around the wrist.

Preserves the satisfying and secure 'click' closure, a key tactile feature of the original's classic model.

The solid feel and precious metal composition (silver and gold vermeil) replicate the substantial quality of a luxury item.