Box Chain Bracelet
by David Yurman
Trend Summary
This bracelet's simplicity makes it an ideal foundation for the layered and stacked look. It can be easily combined with other bracelets in different metals, directly tapping into the mixed-metal trend.
Key Features
- Classic box chain design
- Versatile for layering
- Available in multiple metals
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through exceptional materials and craftsmanship. The chain is presented as a 'sculptural' form, with each link hand-assembled to create a fluid and substantial feel. The introduction of pavé diamond accent links and gemstone-adorned clasps adds a layer of exclusivity and luxury. Offering the bracelet in solid 18k rose gold, in addition to yellow gold, caters to a discerning clientele with a taste for modern elegance.
Success Replication
This high-end derivative builds on the original's reputation for sculptural artistry and luxurious materials. It retains the iconic box chain silhouette but elevates it through superior craftsmanship and the use of solid gold and precious gemstones. The focus is on creating a statement piece that is both a work of art and a symbol of sophisticated taste.