Cashmere Cocoon Cardigan
by Jenni Kayne
Product Variations
Trend Summary
As a brand staple, this cardigan is the epitome of the 'Cozy Cocoon' trend, offering an oversized, comfortable fit in luxurious cashmere, also aligning with the 'Luxe Basic' theme.
Key Features
- Cashmere fabric
- Oversized 'cocoon' shape
- Versatile design
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-oriented market, this product uses cost-effective materials like cotton/polyester or wool/acrylic blends. The use of cut-and-sew manufacturing reduces production costs, making the final product more affordable. The care instructions are simplified to machine-washable, adding a layer of convenience for the customer. This approach allows brands to offer a trendy style without the high price tag of premium materials.
Success Replication
This strategy focuses on retaining the key design elements that made the original popular. The derivative product keeps the trendy oversized "cocoon" silhouette, offering a comfortable and relaxed fit. It also maintains the versatile V-neck and button-front design, making it easy to style in multiple ways. By offering a similar aesthetic at a lower price, it appeals to a broader audience.