Petra Cardigan
by Dôen
Trend Summary
With its cropped, flattering silhouette and cozy alpaca-wool blend, the Petra cardigan perfectly captures the 'Cropped & Boxy' and 'Cozy Cocoon' trends.
Key Features
- Alpaca-wool blend
- Slightly cropped silhouette
- Flattering fit
Featured In
Product Specifications
Differentiation Strategy
This cardigan differentiates itself through superior materials and elevated details. The blend of cashmere and silk with alpaca creates a more luxurious and softer hand-feel. The most significant point of differentiation is the delicate, tonal embroidery, which adds a unique, artisanal element. Finally, the use of custom-branded horn or corozo buttons, instead of mother-of-pearl, signals a higher-end, bespoke quality.
Success Replication
This premium version retains the core DNA of the Petra: the slightly cropped and feminine silhouette, the classic crewneck, and the comfortable raglan sleeves. It builds upon the original's success by using a luxurious alpaca blend, but elevates it further. The fuzzy texture, a key feature of the original, is also present but enhanced by the inclusion of cashmere and silk.