The Scarlet Cardigan
by Khaite
Product Variations
Trend Summary
This model exemplifies the 'Cozy Cocoon' trend with its relaxed silhouette and the 'Luxe Basic' trend with its high-quality cashmere fabric.
Key Features
- Cashmere fabric
- Relaxed silhouette
- Eyelash trim
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-effective material choices, such as using a recycled polyester and acrylic blend instead of cashmere. The design is simplified with standard sleeves and a lighter knit, which reduces material cost and broadens its appeal for all-season layering. Using standard plastic buttons instead of horn further reduces the price, positioning the product as an accessible, trend-driven piece for the value-conscious consumer.
Success Replication
The strategy is to capture the most recognizable visual elements of the trendy reference product. This includes retaining the relaxed, cropped silhouette with a V-neck, which is versatile and currently in high demand. The inclusion of two prominent front patch pockets and a three-button closure maintains the core design identity. The overall look provides the fashionable "chunky cardigan" feel without the high cost.