Cashmere Cocoon Cardigan

by Jenni Kayne

premium

Trend Summary

As a brand staple, this cardigan is the epitome of the 'Cozy Cocoon' trend, offering an oversized, comfortable fit in luxurious cashmere, also aligning with the 'Luxe Basic' theme.

Key Features

Cashmere fabric
Oversized 'cocoon' shape
Versatile design

Featured In

Vogue US

Who What Wear

Harper's Bazaar

ELLE

Product Specifications

Primary Material

100% Baby Alpaca wool.

Material Properties

Exceptionally soft, lightweight, and warmer than wool, with a silky texture and natural luster. It is also hypoallergenic as it contains no lanolin.

Fit/Shape

Dramatically oversized "cocoon" silhouette with an elegant drape.

Length

Longline, hitting below the thigh.

Sleeves

Voluminous sleeves with a tapered cuff.

Neckline

Deep V-neck.

Closure

Buttonless open front or a single, oversized statement button made from natural materials like horn or mother-of-pearl.

Knit

Hand-knitted or produced on a specialized machine to create a lofty, chunky weave with intricate detailing.

Manufacturing

Sourced and produced with a focus on artisanal craftsmanship and ethical practices.

Care Instructions

Professional dry clean only.

Differentiation Strategy

This product elevates the luxury aspect by using 100% baby alpaca, a fiber known for its exceptional softness and warmth. The design is differentiated through a more dramatic silhouette, with a longer length and voluminous sleeves. The option for a buttonless design or a single statement button adds a minimalist, high-fashion touch. The emphasis on artisanal or hand-knitted production further distinguishes it as a premium, exclusive item.

Success Replication

This premium derivative captures the essence of the original's success by focusing on an oversized, enveloping silhouette and the use of a luxurious, natural fiber. It retains the effortless, chic aesthetic that made the reference product a coveted item. The focus on high-quality materials and craftsmanship ensures it is seen as a true investment piece.