Nico Cardigan
by Alex Mill
Product Variations
Trend Summary
A popular choice for its versatile shape, this chunky, cropped cardigan is a prime example of the 'Cropped & Boxy' trend, with its comfortable knit also fitting the 'Cozy Cocoon' feel.
Key Features
- Chunky knit
- Boxy, cropped silhouette
- Versatile shape
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this version uses a cotton-polyester blend and a midweight jersey knit, which lowers production costs and allows for easier care (machine washable).
The fit is a more standard, less slouchy silhouette with set-in shoulders instead of dropped shoulders, appealing to a customer who may prefer a more traditional look.
Standard, color-matched plastic buttons replace the oversized Corozo buttons to further reduce cost while maintaining a clean aesthetic.
Success Replication
Retains the core versatility and classic silhouette of the reference product.
Keeps the popular crew neckline and button-front closure that makes the Nico Cardigan a timeless layering piece.
The range of core and seasonal colors is maintained to appeal to a broad customer base.
The hip-length cut ensures it pairs well with a variety of bottoms, a key functional aspect of the original's success.