The Marc Cardigan
by Khaite
Product Variations
Trend Summary
A modern take on preppy style, this Fair Isle cardigan combines classic patterns with luxury cashmere, fitting the 'New Prep' and 'Luxe Basic' themes.
Key Features
- Cashmere fabric
- Fair Isle pattern
Featured In
Product Specifications
Differentiation Strategy
This product differentiates by using a fine merino wool blend, which is more accessible than 100% cashmere but still offers a premium feel. Instead of a traditional Fair Isle pattern, it features a custom, more modern geometric jacquard design to create a unique visual identity. The buttons are high-quality metal but not custom-made, providing a touch of luxury without the associated cost of the original's antiqued gold buttons. This approach allows a brand to offer a product that feels elevated and on-trend, but at a more approachable mid-tier price.
Success Replication
This specification keeps the sophisticated mock neckline and relaxed-but-elegant fit of the original Khaite cardigan. It leverages a high-quality merino wool blend to offer a luxurious feel and good durability, echoing the premium nature of the reference product. The use of raglan sleeves and contrast ribbed trims is maintained to replicate the specific design details that contribute to the original's unique look. The overall design continues to be a versatile piece that can be dressed up or down.