Cooper Cardigan
by Jenni Kayne
Trend Summary
This popular crewneck cardigan blends luxury materials with a classic silhouette, making it a versatile 'Luxe Basic' that also fits the modern 'New Prep' aesthetic.
Key Features
- Wool and cashmere blend
- Crewneck style
- Celebrity and editor favorite
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, the primary differentiation is the material, using a cotton-nylon blend for a lower cost. The fit is more relaxed compared to the tailored, hourglass shape of the original. Design details are simplified, such as using patch pockets instead of welt pockets and standard plastic buttons. These changes make the cardigan more accessible and casual.
Success Replication
This cardigan retains the versatile, everyday appeal of the original by keeping the classic crew neck and button-front design. The silhouette is designed to be flattering and easy to style, either buttoned up or open. It aims to capture the "effortlessly chic" essence that makes the Cooper Cardigan a wardrobe staple. The focus is on creating a reliable, go-to piece that can be dressed up or down.