Taylor Cardigan

This product differentiates itself primarily through its accessible price point, achieved by using 100% cotton instead of a cashmere blend. The construction is simplified by using standard finished edges instead of the more detailed rolled edges of the reference product. Using standard, color-matched plastic buttons also helps reduce cost while maintaining a clean look. This strategy allows a brand to offer a similar trendy style to a more budget-conscious consumer who values the silhouette over premium material content.

The success of the reference product is replicated by retaining its most visually recognizable and trendy features. This includes the core silhouette, which is a boxy, slightly cropped fit that is versatile and modern. It also keeps the fashionable mock neck and dropped shoulder design, which contributes to the relaxed but put-together look. The textured appearance is maintained through a rib knit, and its function as a standalone top or layer is preserved.