The Eternal Car Coat
by Fear of God
Product Variations
Trend Summary
A modern interpretation of a classic, its relaxed fit and longer length align with the move towards more comfortable tailoring and the Maxi Hemlines trend.
Key Features
- Relaxed fit
- Minimalist design
- Luxury fabrication
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by targeting accessibility and ease of care. The primary differentiation is the use of a polyester/cotton blend and polyester lining, which significantly lowers the cost. The construction is simplified with a standard visible button closure instead of a concealed one, and it is manufactured in a cost-effective location. Offering it as machine washable provides a practical advantage for the value-conscious consumer.
Success Replication
The success of the original design is rooted in its modern, relaxed silhouette. This specification retains the key visual elements: the oversized and relaxed fit, dropped shoulders, and a minimalist aesthetic. By keeping the general shape and the inclusion of a self-fabric belt, the product captures the trendy, effortless style of the reference piece. The neutral color palette is also maintained to ensure broad appeal.