Resort 2026 Collection Dresses

by Ulla Johnson

mid-tier

Trend Summary

Continuing the brand's romantic signature, this collection emphasizes texture and movement, aligning with the Romantic & Ethereal theme through its focus on artisanal details and flowing forms.

Key Features

Textural craft
Fluid silhouettes
Surreal botanical prints

Featured In

Vogue

Harper's Bazaar

Who What Wear

ELLE

Product Specifications

material

Viscose and Lenzing™ Ecovero™ blend fabric

silhouette

Fit-and-flare midi dress with an asymmetrical hem

print_type

Screen-printed abstract animal pattern

color_palette

Tri-color combinations like "Turquoise, Burgundy, and Cream" or "Moss Green, Peach, and Sangria"

neckline

Surplice neckline with a ruffled trim

sleeve_style

Three-quarter length blouson sleeves with elasticated cuffs

hemline

Asymmetrical, midi-length with a deep ruffle

embellishments

Micro-pleated details at the waist, fabric-covered buttons on the bodice, delicate ruffle trim along the neckline and hem.

construction

French seams on key structural points, fully lined bodice

Differentiation Strategy

This dress differentiates itself by opting for a more accessible viscose blend, which offers a similar drape to silk without the premium cost. Instead of hand-craftsmanship, it uses high-quality machine techniques like micro-pleating and fabric-covered buttons. The silhouette is a versatile midi-length rather than a formal maxi, making it suitable for a wider range of occasions. The embellishments are integrated into the structure (ruffles, pleats) rather than being applied (like leather flowers or hand-crochet), which is more commercially viable for the mid-tier market.

Success Replication

This specification replicates the success of the reference by balancing fluidity with interesting details. It incorporates the trending abstract animal print and uses more complex, unexpected color combinations seen in the Ulla Johnson collection. The design retains key features like micro-pleats, ruffles, and a flowing silhouette to create texture and movement. The overall aesthetic remains expressive and feminine, appealing to a customer who appreciates thoughtful design.