Resort 2026 Collection Dresses

by Ulla Johnson

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Trend Summary

Continuing the brand's romantic signature, this collection emphasizes texture and movement, aligning with the Romantic & Ethereal theme through its focus on artisanal details and flowing forms.

Key Features

Textural craft
Fluid silhouettes
Surreal botanical prints

Featured In

Vogue

Harper's Bazaar

Who What Wear

ELLE

Product Specifications

material

100% Silk Crepe de Chine with a sand-washed finish

silhouette

Columnar maxi dress with a relaxed fit and side slits

print_type

Artisanal hand-blocked floral print with slight, intentional irregularities

color_palette

Rich, nuanced pairings such as "Violet and Palest Peach" or "Sangria and Soft Blue-Green," achieved with natural dyes.

neckline

High neck with a keyhole opening and handmade tassel ties

sleeve_style

Sleeveless, with extended shoulders

hemline

Straight maxi-length hem with a 10-inch, hand-knotted silk fringe trim

embellishments

Hand-knotted fringe at the hem, handmade tassels at the neckline, pintuck detailing on the bodice, and mother-of-pearl buttons for the keyhole closure.

construction

Fully lined with lightweight silk habotai, meticulous hand-finished seams.

Differentiation Strategy

Differentiation is achieved through the choice of a different artisanal technique—hand-blocked printing instead of focusing on crochet or jacquard. The silhouette is a sleeker, more minimalist column shape, which contrasts with some of the more voluminous or layered shapes in the reference collection. The fringe is used as a distinct trim at the hem rather than covering the entire garment, offering a more restrained take on the trend. The inspiration is shifted from surrealist botanicals to a more traditional, yet equally artistic, floral motif.

Success Replication

This design emulates the success of the Ulla Johnson collection by prioritizing artisanal craftsmanship, luxurious natural materials, and unique textiles. It retains the core elements of a fluid silhouette, an artistic floral print, and statement embellishments like fringe and tassels. The commitment to craft is evident in the hand-blocked print and hand-finished details, appealing to a discerning customer who values quality and uniqueness, much like the original's focus on collaborations with artisans.