Carolena Dress
by Reformation
Trend Summary
This dress embodies the Sculptural & Voluminous Silhouettes trend through its statement sleeves, offering a modern and wearable take on a dramatic shape.
Key Features
- Voluminous sleeves
- Classic print
Featured In
Product Specifications
Differentiation Strategy
To appeal to a value-oriented customer, this version uses 100% polyester, a more affordable and easier-care fabric than viscose. The long, smocked sleeves are simplified to a more cost-effective short puff sleeve with a simple elastic cuff. Instead of delicate and complex floral prints, it features a classic and widely appealing polka dot pattern, which is generally less expensive to produce. The thigh-high slit is made more modest, starting below the knee, for broader appeal and easier wear.
Success Replication
This dress retains the flattering A-line, midi-length silhouette with a fitted bodice and relaxed skirt that makes the original Carolena dress so popular. It keeps the feminine puff sleeves and the keyhole detail at the back, which are recognizable features. The overall design provides a similar vintage-inspired, feminine feel suitable for a variety of occasions.