Stevie Hoops

by Mejuri

mid-tier

Trend Summary

Reflecting the Mixed Metal Layers and personalization trends, these convertible hoops feature interchangeable links for versatile styling.

Key Features

Featured In

Elle (US Edition)

Harper's Bazaar (US Edition)

Who What Wear

Vogue (US Edition)

Product Specifications

Material

18k Gold Vermeil (thick gold layer on 925 Sterling Silver) or 925 Sterling Silver.

Shape

Organic, slightly irregular "J" hoop with a subtle wave.

Dimensions

Thickness: Varies from 3 mm to 5 mm. Length: 30 mm. Width: 20 mm.

Features

Designed with a small, discreet loop at the bottom to attach charms. Can be worn as a simple sculptural hoop or customized with add-ons.

Customization/Add-ons

Detachable Charms: Sold separately, featuring options like Baroque Freshwater Pearls, hammered metal discs, or polished semi-precious stones (e.g., Malachite, Lapis Lazuli).

Differentiation Strategy

Differentiation is achieved through the shape; the organic, sculptural form moves away from the geometric oval of the reference product, offering a softer, more artistic feel.

The customization mechanism is shifted from an integrated "link" to a more traditional but versatile "charm" system, which allows for a wider variety of decorative add-ons.

The choice of add-ons, such as baroque pearls and hammered textures, helps build a distinct brand identity centered on organic and natural forms.

Success Replication

This spec maintains the use of high-quality, demi-fine materials like 18k Gold Vermeil and Sterling Silver, appealing to the same quality-conscious consumer.

It preserves the core concept of versatility and personalization, allowing the wearer to customize their look.

The product continues to offer a sophisticated and modern aesthetic that feels current and stylish.