Three-Stone Sapphire and Diamond Ring
by Blue Nile
Product Variations
Trend Summary
This model hits on two major trends: 'Symbolic Multi-Stone' with its three-stone design and 'Colorful Expressions' with its use of a sapphire.
Key Features
- Three-stone design
- Center sapphire gemstone
- Side diamonds
Featured In
Product Specifications
Differentiation Strategy
This product targets a value-conscious consumer by using sterling silver and lab-created sapphires, making the trendy design significantly more affordable.
Instead of diamonds, it uses lab-created white sapphires as accents, which provides a similar look at a fraction of the cost.
The design is simplified with a slightly narrower band and smaller stones, appealing to those who prefer a more delicate style or have a tighter budget.
Success Replication
This design retains the core symbolic 'past, present, and future' concept of a three-stone ring, which is a major part of its appeal.
It keeps the popular color story of blue center stones flanked by white accents, mimicking the classic sapphire and diamond look.
The use of oval-shaped main stones is maintained, a shape known for its flattering and elongating effect on the finger.