East-West Oval Diamond Solitaire Plus Ring
by Blue Nile
Trend Summary
This ring captures the 'Bold Gold' trend with its wider band and modern east-west setting.
Key Features
- East-west setting
- Oval diamond
- Substantial band
Featured In
Product Specifications
Differentiation Strategy
Instead of a solitaire with hidden accents, this ring adopts a three-stone design, which is symbolic and currently experiencing a resurgence.
The side stones, such as pear or round diamonds, add significant sparkle and visual presence on the finger.
This shifts the design from a minimalist solitaire to a more statement-making piece while still being classic.
Offering both natural and lab-grown diamond options provides flexibility for different consumer priorities within the mid-tier market.
Success Replication
This design keeps the central east-west oriented oval diamond, which is the core of the reference product's trendy identity.
It maintains the use of high-quality materials like 14k/18k gold and platinum, appealing to customers seeking a lasting piece.
The ability to customize the center stone remains a key feature for personalization.
The overall aesthetic is still modern and chic.