Sourcy
Sourcy
Venetian-5091R

Venetian-5091R

by Verragio

value-oriented
US

Product Variations

Trend Summary

The Venetian collection's focus on unique, architectural settings aligns perfectly with 'The Sculptural Solitaire' trend.

Key Features

  • Architectural profile
  • Intricate side details
  • Sculptural foundation

Featured In

The Knot
JCK Online
Brilliant Earth
Who What Wear

Product Specifications

material
10K White, Yellow, or Rose Gold
center_stone_setting
4-prong solitaire
accent_stones
None on shank or halo
design_details
Shank features a cast (not hand-set) milgrain or beaded pattern to mimic a more intricate look. The under-gallery (profile view) has a simplified, cast scrollwork pattern instead of detailed lacework.
shank_style
A single, non-customizable shank design with a comfortable, plain bottom.
manufacturing
Fully cast with machine finishing to reduce labor costs.

Differentiation Strategy

This product targets a value-conscious consumer who desires a trendy, vintage-style ring without the high cost of intricate craftsmanship and premium materials. Differentiation is achieved by simplifying the design for mass production, using 10K gold, and removing all accent diamonds. Instead of hand-set details, it uses casting and machine engraving to create a similar look at a fraction of the cost. This strategy makes the popular 'heirloom' aesthetic accessible to a much broader market segment.

Success Replication

The success of the reference product lies in its highly detailed, vintage-inspired aesthetic. This design retains that core appeal by incorporating a similar visual signature, such as beading and scrollwork, into the ring's profile. It keeps the focus on the solitaire center stone, a timeless element that Verragio designs are built to accentuate. The overall silhouette evokes the romance and intricacy of the original, ensuring it feels special and inspired.