
Tiffany HardWear Link Ring
by Tiffany & Co.
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by using platinum, a rarer and more durable precious metal than gold, which appeals to a premium market segment. The extensive use of high-quality, micro-pavé diamonds on alternating links creates a more brilliant and eye-catching piece than the standard model. Emphasizing handmade craftsmanship and including a unique serial number further enhances its exclusivity and value.
Success Replication
This strategy retains the celebrated gauge link design but elevates every aspect to a higher level of luxury. The substantial, bold form that defines the HardWear collection is preserved and even enhanced by the heft and brightness of platinum. The incorporation of diamonds is inspired by existing variations of the reference product, ensuring it aligns with the collection's established aesthetic.
