Tiffany Lock Ring
by Tiffany & Co.
Featured In
Product Specifications
Differentiation Strategy
Elevates the design by using mixed metals (gold and platinum) to create a striking, two-tone aesthetic.
Introduces alternative diamond cuts, specifically baguette diamonds, to offer a more geometric and Art Deco-inspired feel.
The locking mechanism is designed to be even more complex and architectural, becoming a central feat of engineering and a key point of differentiation for a discerning client.
Targets a luxury consumer who appreciates the original trend but seeks a more exclusive, artistic, and technically complex interpretation that is less common.
Success Replication
Builds on the core concept of a highly crafted, mechanical ring made from the most precious materials (18k gold and diamonds).
Retains the powerful symbolism of a 'lock' as an expression of connection and security, which is a key driver of the original's success.
Employs superior craftsmanship, including hand-set stones and a complex mechanism, appealing to the same desire for quality and artistry as the reference product.
Maintains an asymmetrical and bold form, ensuring it is perceived as a powerful statement piece.