Hand Sanitizing Wipes

by The Honest Company

mid-tier

Trend Summary

Addresses the need for alternative, convenient formats while adhering to the brand's core value of clean and natural ingredients.

Key Features

Wipe format
Plant-based ingredients
Convenient

Featured In

Byrdie

Allure

Vogue (Beauty Section)

Into The Gloss

Product Specifications

Active Ingredient

Ethyl Alcohol 65%

Germ-Killing Efficacy

Kills 99.9% of germs.

Intended Use

Hand sanitizing with an enhanced sensory experience.

Skin-Friendliness

Dermatologist tested; contains aloe and glycerin.

Wipe Material

Plant-based, biodegradable viscose fabric.

Wipe Color

White.

Wipe Shape

Rectangular.

Packaging Type

Soft pack with a hard, flip-top lid for improved moisture retention and a premium feel.

Package Quantity

50-count.

Scent

Available in multiple variants derived from essential oils (e.g., "Grapefruit Grove," "Lavender & Mint").

Inactive Ingredients

Water, Glycerin, Aloe Barbadensis Leaf Extract, Triethyl Citrate, Essential Oil Blends.

Made Without

Parabens, Phenoxyethanol, Phthalates, Artificial Fragrance, Benzalkonium Chloride (BZK).

Certifications

Cruelty-Free.

Disposability

Do not flush.

Differentiation Strategy

The primary differentiation is the focus on sophisticated, appealing scents derived from essential oils, directly contrasting with the reference product's fragrance-free approach.

Employs more stylish and vibrant packaging graphics to communicate the aromatic nature of the product.

Utilizes a hard flip-top lid on all packages, an upgrade from the standard resealable label that offers better functionality and a more premium user experience.

Success Replication

Builds on the "clean formula" concept by being free of parabens, phthalates, and other undesirable chemicals, which is a core appeal of the reference product.

Retains key skin-friendly ingredients like aloe and glycerin, ensuring the product is gentle and non-drying.

Keeps the high germ-killing efficacy (99.9%) and dermatologist-tested claim to maintain consumer trust in its safety and effectiveness.

Uses a high-quality, plant-based wipe material, aligning with the original product's premium positioning.