PocketBac Hand Sanitizers
by Bath & Body Works
Trend Summary
A long-standing leader in making hand sanitizers a fun, fragrant, and portable accessory.
Key Features
- Travel-sized
- Extensive and seasonal fragrance library
- Collectible packaging
Featured In
Product Specifications
Differentiation Strategy
Shifts the product format from a gel to a fine-mist spray, offering a lighter, faster-absorbing, and non-sticky user experience.
Strongly emphasizes skincare benefits by fortifying the formula with multiple, well-known hydrating ingredients to actively combat the drying effect of alcohol.
Adopts a more modern, minimalist, and unisex design aesthetic for the bottle, appealing to a broader demographic.
The fragrance profiles are more complex and sophisticated, using essential oil blends to create a more "premium" sensory experience than the reference product.
Success Replication
Maintains the core tenets of portability and personal expression, making it an easy-to-carry daily accessory.
Continues the strategy of offering a wide and appealing variety of fragrances, which is a key driver of the reference product's success.
Ensures high efficacy with a 70% alcohol formula that consumers trust for germ-killing power.
Like the reference product, it is designed to be visually appealing and something a user is happy to carry and use in public.