PocketBac Hand Sanitizers
by Bath & Body Works
Product Variations
Trend Summary
A long-standing leader in making hand sanitizers a fun, fragrant, and portable accessory.
Key Features
- Travel-sized
- Extensive and seasonal fragrance library
- Collectible packaging
Featured In
Product Specifications
Differentiation Strategy
The primary differentiator is the focus on economic value through a large, bulk-format pouch.
Packaging is simplified to a flexible pouch to significantly reduce production costs and environmental footprint compared to rigid bottles.
The formulation is basic, using cost-effective moisturizers like glycerin and offering a very limited scent range to streamline manufacturing.
This product targets budget-conscious households and high-use environments (like schools or small offices) that prioritize quantity and cost-per-ounce over portability and variety.
Success Replication
Retains the core function of being an effective, alcohol-based gel sanitizer that kills 99.9% of germs.
Keeps the product appealing by offering pleasant, though simplified, fragrances.
Maintains the gel format, which is familiar to consumers and known for its ease of application and effective coverage.
Taps into the consumer desire for convenience, shifting it from single-unit portability to the ease of bulk purchasing and refilling existing bottles.