Full-Size Hand Sanitizer Gels
by Bath & Body Works
Trend Summary
Caters to the at-home user who still desires the brand's signature fragrances combined with moisturizing benefits.
Key Features
- Full-size for at-home use
- Infused with Vitamin E and shea extract
- Moisturizing gel formula
Featured In
Product Specifications
Differentiation Strategy
Positions the product firmly in the skincare category as a "sanitizing serum," not just a sanitizer.
Justifies a premium price point through the use of luxury materials like a glass vessel and metal pump, creating a durable, display-worthy object.
Incorporates high-performance skincare ingredients like Hyaluronic Acid and Niacinamide to offer tangible, long-term skin benefits.
Uses complex, perfumer-developed fragrances (e.g., notes of sandalwood, vetiver, neroli) to appeal to a sophisticated consumer, aligning it with luxury home and body care brands.
Success Replication
Builds on the reference product's success in making hand sanitizer a more pleasant, experiential product.
Retains the convenience of a large-format pump dispenser, making it a fixture in a home or office.
Maintains the core function of effective sanitization, which is the baseline expectation for any such product.