59FIFTY Fitted
by New Era
Product Variations
Trend Summary
The iconic fitted cap that has transcended sportswear to become a cornerstone of global streetwear culture, representing the peak of the Elevated Casual Caps trend.
Key Features
- Structured fit
- Flat brim
- Fitted design
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through the fit and material to target a value-conscious consumer. The adjustable plastic snapback closure offers a one-size-fits-most convenience, which drastically reduces manufacturing complexity and consumer sizing issues. Using 100% cotton twill instead of performance polyester provides a classic, cost-effective alternative. Finally, employing simpler, flat embroidery instead of raised details lowers production costs, allowing for a competitive price point.
Success Replication
This product retains the essential visual cues of the trendy 59FIFTY that have made it a streetwear staple. It keeps the popular six-panel, structured crown and the signature flat visor, ensuring the overall silhouette is instantly recognizable. By offering a wide array of popular colors, it mirrors the variety that attracts consumers to the reference product. The core success element is capturing the iconic shape while making it accessible.