9TWENTY Adjustable
by New Era
Product Variations
Trend Summary
This cap offers a more casual, relaxed alternative to the fitted style, perfectly capturing the laid-back, sporty-chic aspect of the Elevated Casual Caps trend.
Key Features
- Relaxed 'dad hat' style
- Adjustable strap
- Unstructured crown
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through a competitive price point, made possible by using cost-effective materials and simpler construction methods. Instead of a metal buckle, it utilizes a plastic snapback or velcro closure, which are economical and functional. The material is a standard cotton twill rather than premium options like washed cotton or suede. This strategy targets mass-market consumers who desire the fashionable "dad hat" look without the premium price tag of a branded item.
Success Replication
This specification retains the core elements that define the trendy "dad hat" style popularized by the 9TWENTY. It keeps the unstructured, low-profile crown that provides a relaxed, comfortable fit right from the first wear. The pre-curved visor and adjustable one-size-fits-most design are also kept, ensuring the product has the same casual, easy-to-wear aesthetic and broad market appeal. The focus is on replicating the silhouette and casual feel that consumers love.