Elodie Wedge

This product differentiates itself by targeting a casual, everyday-wear market segment. Instead of glossy or exotic materials, it uses a cork-wrapped wedge and faux leather, which lowers the cost and creates a more relaxed, summery aesthetic. The slightly lower heel height and padded footbed prioritize comfort for extended wear. The focus is on providing a trendy look for less, making it an easy choice for seasonal fashion.

The strategy is to capture the trendy, high-profile silhouette of the reference product at an accessible price point. This is achieved by retaining the tall wedge heel, the open-toe design, and the secure wraparound ankle strap. These three elements are the most recognizable features that contribute to the reference product's fashionable appeal. The overall shape provides the same leg-lengthening effect and versatile styling potential.