Oversized Double-Breasted Blazer
by Zara
Product Variations
Trend Summary
Zara's oversized blazers make 'The Polished Blazer' trend accessible to a wide audience, offering a powerful, on-trend silhouette for work and social settings.
Key Features
- Oversized fit
- Double-breasted design
- Accessible price point
Featured In
Product Specifications
Differentiation Strategy
Simplifies the design by moving from a double-breasted to a more accessible and cost-effective single-breasted closure.
Uses more affordable and durable materials like 100% polyester or polyester/rayon blends, which are easy to care for.
Reduces construction complexity with patch pockets and no back vent to hit a value price point.
Offers a more limited color palette focused on essential, high-demand colors to optimize production costs.
Success Replication
Retains the trendy oversized and relaxed silhouette that offers a modern, versatile look.
Keeps the structured shoulder element, a key feature of the "power dressing" trend, but tones it down for broader appeal.
Maintains the classic lapel collar and longline cut, ensuring it reads as a blazer and not just a casual jacket.
Offers a simplified version of a versatile piece that can be styled for both casual and semi-formal occasions.