
Orten Leather Bomber Jacket
by AllSaints
Product Variations
Trend Summary
The Orten bomber is a direct embodiment of 'The Reimagined Aviator' theme, updating a classic sporty silhouette with luxurious soft leather for a modern, elevated feel.
Key Features
- Soft leather construction
- Classic ribbed trims
- Bomber silhouette
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is the use of faux leather, which significantly lowers the price point and appeals to budget-conscious and vegan consumers. The care instructions are simplified to machine washable, adding a layer of convenience and reducing long-term maintenance costs. Hardware is a standard metal-finish rather than a signature type, further managing costs. This strategy targets a younger demographic or those new to the bomber jacket trend who desire the style without the high initial investment.
Success Replication
This specification retains the core elements that make the Orten jacket successful: the classic bomber silhouette, a regular fit for broad appeal, and the essential ribbed trims on the collar, cuffs, and hem that define the style. The overall aesthetic remains casually cool and versatile, suitable for day-to-night wear. By keeping the fundamental shape and key details, the product still captures the essence of the trendy bomber jacket.
