
Shellar Shearling-Trimmed Leather Jacket
by Khaite
Product Variations
Trend Summary
This model merges two key trends: the modern aviator silhouette and the luxurious texture of shearling, making it a statement piece for Fall/Winter.
Key Features
- Shearling collar
- Leather construction
- Elevated bomber style
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated primarily through its accessible price point, achieved by substituting all luxury materials with cost-effective alternatives like faux leather and faux shearling. The construction is simplified, featuring a standard exposed zipper instead of a concealed closure, which reduces manufacturing costs. The care instructions are also tailored to the value-conscious consumer, offering easier at-home cleaning options. This strategy allows a brand to offer a trendy, inspired look without the high cost and maintenance of the original.
Success Replication
The success of the original is replicated by retaining the most visually important trend elements. This includes the core bomber jacket silhouette combined with a prominent, contrasting shearling-style collar. The oversized and boxy fit, a key driver of the original's modern appeal, is maintained to capture the same fashionable look. Finally, the classic black-with-ecru colorway is used to echo the popular and versatile styling of the reference product.
