Ribcage Straight Ankle Jeans

Differentiation is achieved primarily through accessibility and comfort, targeting a value-conscious shopper. The material is a high-stretch blend with more polyester and spandex, ensuring a forgiving, easy fit for a wider range of body types and prioritizing comfort over denim authenticity. To manage costs, it features a zip fly instead of a button fly, simplified pocket stitching, and a basic PU patch, clearly distinguishing it from the more detailed, branded reference product. The slightly lower 11-inch rise makes it less extreme and more approachable for the mass market.

This product retains the core silhouette that makes the reference product successful: a flattering high-rise, a slim-straight leg, and a trendy ankle length. It captures the overall look that appeals to a broad consumer base seeking a modern, everyday jean. By offering this popular shape, the product taps into the established trend without needing to educate the consumer on the fit. The strategy focuses on visual familiarity and a proven, desirable silhouette.