The '90s Straight Jean
by Madewell
Product Variations
Trend Summary
Embodies The Modern Straight-Leg trend with its classic, easy-going fit.
Key Features
- High-rise
- Classic straight fit
- 90s-inspired
Featured In
Product Specifications
Differentiation Strategy
Differentiates by using organic cotton, appealing to the environmentally conscious mid-tier consumer.
Features a button fly instead of a zip fly, adding a vintage and premium detail that distinguishes it from the reference spec.
Designed with a slightly slimmer straight leg and an ankle-length inseam for a more modern and tailored take on the '90s silhouette.
Focuses marketing on the "vintage-inspired" hand-finished details and the use of more sustainable materials to justify its mid-tier positioning.
Success Replication
Keeps the highly desirable '90s-inspired high-rise and fitted top block to replicate the flattering silhouette of the reference product.
Employs a similar fabric strategy by using a high-cotton-content stretch denim that mimics the look of rigid, old-school jeans.
Retains special features like reinforced or smoothing front pockets, echoing the "Magic Pockets" concept for a hold-you-in feel.
Offers a variety of complex, vintage-inspired washes, which is a key appeal of the original Madewell jeans.