Ayla Baggy Mid-Rise Wide-Leg Jeans

This product differentiates itself primarily through accessibility and comfort. By using a cotton-blend fabric with elastane, it offers a 'comfort stretch' feel that is more forgiving and familiar to the mass market than rigid denim. The switch to a zipper fly and simplified wash processes significantly lowers the cost, making the trend accessible to a value-oriented customer. The goal is not to imitate the premium details but to deliver the core trend—the wide-leg silhouette—at an unbeatable price point.

The strategy is to capture the trendy, relaxed wide-leg silhouette that defines the reference product's appeal. It retains the effortless, easy-to-wear aesthetic with a versatile mid-rise. By offering this popular shape, the product taps into the current demand for more comfortable and less restrictive denim fits. The focus is on replicating the overall look and feel of a baggy jean for a broad, price-conscious audience.