Good Legs Straight Jeans
by Good American
Trend Summary
An inclusive take on The Modern Straight-Leg, designed to fit a range of body types.
Key Features
- Inclusive sizing
- Body-contouring fit
- Straight leg
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-oriented market, this product simplifies some of the premium features of the reference product. It utilizes a more cost-effective fabric blend and forgoes specialized technologies like a gap-proof waistband and tummy-smoothing panels. The design is more streamlined with a standard mid-rise and a clean, finished hem, making it a practical and affordable everyday option.
Success Replication
This derivative product retains the core appeal of the Good Legs Straight Jeans by offering a timeless straight-leg silhouette that is known for its versatility. It also incorporates a stretch denim fabric to ensure a comfortable fit for a wide range of body types. The classic five-pocket styling and zip fly with button closure are familiar and functional elements that consumers expect from a reliable pair of jeans.