The '90s Straight Jean
by Madewell
Trend Summary
Embodies The Modern Straight-Leg trend with its classic, easy-going fit.
Key Features
- High-rise
- Classic straight fit
- 90s-inspired
Featured In
Product Specifications
Differentiation Strategy
Targets the value-oriented segment by using a more cost-effective cotton/spandex blend, emphasizing comfort and stretch over rigid denim.
Features a mid-rise instead of a high-rise, which can be more comfortable for a wider range of body types and is cheaper to produce.
Adopts a more relaxed fit through the hips and thighs from the start, removing the "break-in" period required by the reference product.
Omits specialized features like "Magic Pockets" and premium Cone® denim to reduce manufacturing costs and the final retail price.
Success Replication
Retains the popular straight-leg silhouette that is a cornerstone of the current trend cycle.
Maintains a full-length inseam, offering a classic look that appeals to a broad audience.
Keeps the standard five-pocket jean styling and zip fly closure for familiarity and function.
Offers a simplified range of essential and popular washes (light, medium, dark) to cover the main preferences of the mass market.