The Perfect Vintage Wide-Leg Jean
by Madewell
Product Variations
Trend Summary
A best-seller that aligns with The Relaxed Wide-Leg theme, offering a comfortable, broken-in feel.
Key Features
- High-rise
- Wide-leg
- Broken-in feel
Featured In
Product Specifications
Differentiation Strategy
The primary differentiation is its accessible price point, achieved through a cost-effective cotton/polyester blend fabric.
It simplifies the product by removing premium features like specialized pockets ("Magic Pockets") and offering a limited range of sizes and washes to streamline production.
The focus is on delivering the fashionable shape and essential comfort without the higher cost of premium denim and complex construction.
Success Replication
The core of the success is replicated by adopting the trendy high-rise and wide-leg silhouette.
It retains the full-length leg that offers a versatile and flattering look.
By incorporating a significant amount of stretch, it ensures the comfort that is a key driver of the relaxed fit trend.