The '90s Straight Jean
by Madewell
Trend Summary
Embodies The Modern Straight-Leg trend with its classic, easy-going fit.
Key Features
- High-rise
- Classic straight fit
- 90s-inspired
Featured In
Product Specifications
Differentiation Strategy
Targets the premium market by using superior materials, specifically heavyweight Japanese selvedge denim, which is highly prized by enthusiasts.
Introduces a subtle "sculptural" or barrel-leg shape, offering a more fashion-forward and architectural silhouette than a simple straight leg.
Focuses on premium construction details like a button fly, custom hardware, chain-stitched hems, and selvedge IDs, which signify high-quality craftsmanship.
Specifies manufacturing in countries known for high-quality denim production (Japan or USA) to justify the premium price point and appeal to discerning customers.
Success Replication
Builds upon the core success of the '90s straight-leg by retaining a high-rise, snug-fitting top block that is known to be flattering.
Maintains the straight-leg profile as its foundation, ensuring it remains grounded in the popular and timeless silhouette.
Embraces the 100% cotton, non-stretch concept from the reference spec, but elevates it significantly for the denim aficionado.
Keeps the full-length inseam, which provides versatility in styling (cuffed or uncuffed).