Elation Flare Pant

This product differentiates itself by targeting the value-conscious consumer who desires the trendy flare style without the premium price tag. The primary cost-saving measure is the use of a polyester-spandex blend instead of the more expensive nylon-Lycra Powervita™ fabric. To further reduce manufacturing costs, the design is simplified with a standard two-layer waistband and the elimination of the back pocket and UPF sun protection. The branding and marketing would focus on affordability, versatility for casual wear, and the core comfort of the piece, rather than high-performance athletic features.

The strategy focuses on retaining the most visually recognizable and trendy elements of the reference product. It keeps the successful high-rise, fitted-through-the-knee, and flared-leg silhouette that is flattering and fashionable. The core function of comfort for everyday wear is maintained by using a soft, stretchy, moisture-wicking fabric. By offering a comprehensive range of sizes and inseams (Regular, Petite, Tall), it caters to a wide array of body types, a key factor in the original's success.