Orla Underwire Bra
by Dora Larsen
Trend Summary
Showcases the trend for 'Bold & Expressive Details' through its masterful use of color, while championing 'Sustainable & Conscious Choices' with its use of recycled materials.
Key Features
- Unique color-blocking design
- Made with recycled lace and tulle
- Comfortable, unpadded underwire design
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated by prioritizing accessibility and simplicity to target a value-oriented market. The construction is simplified from a three-piece to a two-piece cup, and intricate eyelash lace is replaced with cost-effective stretch-mesh. To further manage costs, decorative details like the center keyhole are removed, and hardware is made from durable plastic instead of metal. The color scheme is simplified to two tones, making production more efficient while still capturing the colorful trend.
Success Replication
The success of the reference product is replicated by retaining its most visually striking elements. This design keeps the trendy underwire, sheer cup aesthetic that offers a modern and natural look. It also incorporates the playful, color-blocked design, which is a key part of the original's expressive appeal. The overall silhouette provides reliable support while maintaining a sense of lightness and fashion-forward style.